OFM Lets Customers Take Chairs for a Virtual ‘Spin’
HOLLY SPRINGS, N.C. — OFM, an office and school furniture manufacturer, distributor and wholesaler headquartered in North Carolina, now gives potential customers a way to see each of its 125 chairs online in a 360-degree view with three different levels of viewing height as well.
OFM began experimenting with the technology earlier this year and decided it would complement the online informational videos it already offers on its entire product line as well as webinars. Using an in-house photography studio, OFM is systematically working its way through its entire catalog. By the end of the year, the company plans to have 360-degree capabilities on its website for every piece of furniture it sells, including chairs, tables, desks and storage units.